Released in September 2012, dating app Tinder allows users to select their preferred matches through a combination of pictures and a short profile on the individual’s interests. Optimised for an increasingly digital-f...
Articles
Craft, curiosity and inspiration at heart of fabric and art chain rebrand
Crafting and DIY art is clearly on the rise. The Chicago Tribune reported a 7% increase in sales of art products year-on-year in 2015 and Etsy noted a 19.4% increase in sellers in the same period. Surprisingly, the tr...
#TransformTuesday: 15 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Premier League releases official anthem in collaboration with MassiveMusic
The Premier League is widely considered the most influential football league in the world. Since its inception in 1992, it has developed at a blisteringly fast pace. Professional services firm Deloitte’s annual review...
Sedley Place modernises Sky brand experience
It’s not unusual for large corporations to occupy impressive buildings, or even complexes, in the city in which they are based. Architecturally, the City of London’s Lloyds of London building is famous for its ‘inside...
Treasury Wine Estates launches Millennial-focused brand
Treasury Wine Estates (TWE) has launched Samuel Wynn & Co, a wine brand specifically designed to target Millennials. The generation born between 1980 and 2000 has changed the market’s dynamics, giving a great impo...
Western Union and Liverpool FC announce multi-year partnership
In 1979, Liverpool FC became the first British professional football club to complete a shirt sponsorship deal, inviting Japanese electronics manufacturer, Hitachi, to have its logo emblazoned on the Reds’ kit for the...
Five minutes with David Ciccarelli
From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarell...
Rebrand for healthcare giant Aetna
The prolonged uncertainty over the future of the Health Law in the U.S. has forced many insurers to increase prices or finding solutions like diversifying their services. That is why Aetna, known for its health insur...
DixonBaxi creates podium-inspired identity for Eurosport’s Olympic campaign
Throughout the history of the Olympic Games, the podium has long represented the quintessential sporting snapshot. Enshrined it its history; the powerful salutes of Tommie Smith and John Carlos in 1968, a whistling Da...