Gen Z is going to take over the world. Objectively, those born roughly between 1995 and 2010 make up a 2.56bn strong population. They will one day become the movers and shakers of the world. But, according to brand co...
Articles
Fight or flight
Companies that change their brands quickly due to adversity can fall prey to problems that will plague the new brand and potentially cause ruinous results. Hassan Butt analyses the successes and failures of panic rebr...
Sustainable futures: REI
Gaining the support of 475 organisations from all sectors and taking a stand on a day when no other brand will, REI has put its commitment to people and the environment at the heart of its business. How does its #OptO...
Prophet releases Brand Relevance Index 2017
Global brand and marketing consultancy, Prophet, has released its Brand Relevance Index 2017, highlighting the top performing brands across numerous sectors in China, Germany, the US and UK. With a strong focus on ‘re...
#TransformTuesday: 24 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Making brand architecture magic
What began in 1993 as a game convention attendees could play in the awkward time periods between events has since become a global phenomenon with fans of all ages. Magic the Gathering is no longer a single brand but a...
Leisure and shopping centres escape outdated branding
With 470m of ski slopes, 792,500 sq ft and millions of visitors per year across two locations, the two Xscape leisure centres in the UK needed a brand that could support their lofty goals....
Five minutes with Christian Turner
For successful brands the world over, sending strong signals is top priority. Yet as consumers change and marketing positions evolve, the need for compelling brand names has not only become harder, but increasingly va...
A place of one's own
Creating a sense of place is no easy task. Determining the right strategy falls to branding professionals working with places. Amy Sandys previews the upcoming City Nation Place forum...
#TransformTuesday: 17 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....