Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Articles
Desire, irresistibility and the intoxication of a seductive idea
Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Ima...
Brand profile: Wacoal Europe
Shaping a brand is like shaping a bra. It requires creativity, research, science and an understanding of the target audience. How has Wacoal shaped its brand to better represent women and, as a result, help shape its...
Brand experience: Giraffe World Kitchen
For Giraffe World Kitchen, a change in ownership prompted a change in brand and brand experience. How has the restaurant attracted a new audience while remaining relevant to its loyal customers? Amy Sandys investigate...
Peer perspectives: Minute Maid
Coca-Cola’s Minute Maid leads the pack in packaged juice. But a broad brand portfolio required a new, consistent approach. Is the fresh brand and packaging as fresh as Minute Maid’s 100% juice products? JP Hunter anal...
#TransformTuesday: 26 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays....
Transform Awards Asia-Pacific 2017 shortlist revealed
In recent years, brand work within the Asia-Pacific region has been plentiful. At its core, a diverse mixture of heritage and innovation thrive as striking identities and capacious brand projects feature across numero...
Brand experts set to take centre stage at Restaurant and Bar Design Show 2017
The hospitality industry is fast evolving. Approximately 4.5m people now work within its remit, and with the British Hospitality Association recording 23.7% of its workforce EU migrants, there’s no doubt that the indu...
Creating a universal brand for Radio 4's Desert Island Discs
The BBC’s longest-running radio programme, Desert Island Discs has captured the nation’s hearts since it was first broadcast on Radio 4 in 1942. Presented by Kirsty Young since 2006, the programme’s erstwhile presente...
ICS rebrand shapes the future of shipping
Founded in 1921, the International Chamber of Shipping (ICS) represents the interests of the global shipping industry and its stakeholders. It also promotes international cooperation between its affiliated organisatio...