Articles

Building and maintaining a reputation requires precision, creativity and assiduousness in corporate communications. Ensuring the corporate story is told relies on strategic development, narrative building and, above a...

Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations. First, Google rebrande...

With colourful new photography, a library of brand icons and a fresh wordmark and typeface, IndiaTimes is reinventing itself for a younger generation. The news site is owned by Times Internet – the owner of the Times...

A new vintage and sophisticated fashion label has opened in the UK. Hansine debuts with its summer collection, Hansine Beach, a contemporary reimagining of the holiday wardrobe....

‘Anima sana in corpore sano’ might feel like a scrambled extract from the familiar filler text of modern typeset templates. Beyond lorem ipsum, however, the adage serves as the acronym for Japanese multinational corpo...

In 2015, the World Health Organization (WHO) report showed evidence of increasing cases of pancreatic and colorectal cancer caused by processed meats, which threatened this sector of the food industry. This forced sau...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

It was estimated at this year’s International Drone Expo, held in Shanghai earlier this month, that the projected value of the global drone industry will reach $90 billion by the year 2025. Currently, there are over 2...

Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands F...

‘Vodka martini, shaken not stirred’ is one of the most famous lines in the history of film, a cocktail that goes with the glamour of agent 007. However, that same cocktail would be everything but glamorous in a can. F...