Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand. Comparing the results from 2015...
Articles
Can Uber reinvent and reignite its brand?
Startup founders and their companies don’t always stay a package deal. But when brand trust is diminishing, and the founder’s fingers are prised from the steering wheel, how can it recover? Without the visionary behin...
Employer Brand Management Awards launches North America program
Transform magazine today announces the expansion of the the Employer Brand Management Awards into North America. The past two years has seen the awards program reward exemplary employer brand projects across Europe, t...
SyFy updates visual identity with genre-focused rebrand
Since 1992, the primary TV domain for science fiction has been the SyFy channel. In the last decade, however, the channel’s programming has at times diverged from the largely esoteric fandom genre, opening its doors t...
The mechanics of experiential retail
Ossified in the glass cabinets of the Museum of Brands, Packaging and Advertising in Notting Hill, London, the story of over 200 years of consumer culture takes the shape of haggard Heinz tins and faded Cadbury's...
Green houses for Sapphire distillery
From Cuba to Hampshire, Bacardí has taken its environmental responsibility global. Its gin production process, based in England, is part of a strategic approach to design that reduces the company’s environmental impa...
Brand in action: Level
Who: LEVEL and Brand Union What: International Airlines Group (IAG) has introduced its fifth airline brand, LEVEL, to join sister airlines, British Airways, Aer L...
Packaging, disrupted
The FMCG sector is facing a massive digital disruption. How are brands responding to changes in online retail, targetting strategies and packaging design? Brittany Golob investigates...
Diving into sensory experience
To create a more emotional connection with their stakeholders, brands are turning to sensorial, immersive experiences. How can companies take advantage of their stories and assets in order to enhance their brand exper...
Rice rebrand goes against the grain
It began simply; with a relative asking founder Moni Varma to import basmati rice, a rarity in Britain in the 1980s. The need inspired Varma, who helped run a steel company in his native Malawi, to begin a rice busine...