• Transform magazine
  • January 09, 2025

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Articles

Five minutes with Simon Glynn

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For global creative consultancy, Lippincott, innovation and culture has formed the crux of its brand strategy since its founding in 1943. Its controversial redesign of the 1948 Tucker Sedan symbolised a trailblazing d...

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Aromatic appeal in Patak's new sub-brand

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Britain has long been in the throes of a love affair with curry. Since the first restaurant serving Indian food, the Hindoostane Coffee House, opened in London in 1810 in Marylebone, curry dishes and its accompaniment...

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Breath of fresh air in healthcare repositioning

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In centuries past, the ‘cure’ for pulmonary diseases was often for clean, refreshing air in the mountains or seaside. Today, medicine has evolved much farther. Now, a mile above sea level, at the base of the Rocky Mou...

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#TransformTuesday: 20 June

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Five minutes with Nick Vaus and Paul Domenet

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Forming the axis of much of its brand work, creative design agency, DewGibbons + Partners, champions what it calls ‘Beautiful Thinking’ as a key pillar of every brief. Yet the agency’s unique approach to design has lo...

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Giraffe goes global in restaurant rebrand

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One time, going out to eat in the UK consisted largely of making do with pub grub or a passable version of a vaguely exotic cuisine. Migration, travelling and the rise of television chefs has accounted for more sophis...

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Automotive site motoring.co.uk rebrands as Regit

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In 2015, an estimated 31 million people across the UK owned a car – a rise of 10 million since 1995. And, as the market expands, the means to buy and sell vehicles has shifted exponentially. Gone are the days of car d...

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#TransformTuesday: 13 June

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Marriott International announces expansion of extended-stay brand

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In 1932, Nobel prize-winning American writer, Ernest Hemingway, checked in to the Hotel Ambos Mundos on the Calle Obispo in Old Havana, Cuba. Hemingway’s room, a modest suite on the fifth floor, was to become the writ...

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Brands have more personality than politicians

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Seven weeks ago, on 18 April 2017, current Conservative prime minister of the UK, Theresa May, called a snap general election. The results will be clear by early morning on 9 June; the leader of the next UK government...

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