For global creative consultancy, Lippincott, innovation and culture has formed the crux of its brand strategy since its founding in 1943. Its controversial redesign of the 1948 Tucker Sedan symbolised a trailblazing d...
Articles
Aromatic appeal in Patak's new sub-brand
Britain has long been in the throes of a love affair with curry. Since the first restaurant serving Indian food, the Hindoostane Coffee House, opened in London in 1810 in Marylebone, curry dishes and its accompaniment...
Breath of fresh air in healthcare repositioning
In centuries past, the ‘cure’ for pulmonary diseases was often for clean, refreshing air in the mountains or seaside. Today, medicine has evolved much farther. Now, a mile above sea level, at the base of the Rocky Mou...
#TransformTuesday: 20 June
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Five minutes with Nick Vaus and Paul Domenet
Forming the axis of much of its brand work, creative design agency, DewGibbons + Partners, champions what it calls ‘Beautiful Thinking’ as a key pillar of every brief. Yet the agency’s unique approach to design has lo...
Giraffe goes global in restaurant rebrand
One time, going out to eat in the UK consisted largely of making do with pub grub or a passable version of a vaguely exotic cuisine. Migration, travelling and the rise of television chefs has accounted for more sophis...
Automotive site motoring.co.uk rebrands as Regit
In 2015, an estimated 31 million people across the UK owned a car – a rise of 10 million since 1995. And, as the market expands, the means to buy and sell vehicles has shifted exponentially. Gone are the days of car d...
#TransformTuesday: 13 June
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Marriott International announces expansion of extended-stay brand
In 1932, Nobel prize-winning American writer, Ernest Hemingway, checked in to the Hotel Ambos Mundos on the Calle Obispo in Old Havana, Cuba. Hemingway’s room, a modest suite on the fifth floor, was to become the writ...
Brands have more personality than politicians
Seven weeks ago, on 18 April 2017, current Conservative prime minister of the UK, Theresa May, called a snap general election. The results will be clear by early morning on 9 June; the leader of the next UK government...