Articles

The Cornish civil parish of Bodmin has, over the years, been subject to numerous myths. Perhaps most famous is its mythical big cat, which after numerous sightings has become known as ‘the Beast of Bodmin Moor.’ Yet p...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Denmark has crafted its place brand on the very things that make it one of the world’s happiest countries: collectivity, egalitarianism and positivity. Amy Sandys reports on its cultural and arts heritage...

As brand projects become more collaborative and encompassing, the criteria for what makes a successful brand is constantly being challenged. Brands and agencies reach new standards of creativity and innovation. In Nor...

Up until recently, there would be nowhere else to visit on a post-work Friday evening than the local pub. Recent trends in keeping fit, alternative exercise and ‘clean’ eating have, however, led to a paradigmatic shif...

Jameson wanted its new brand experience to offer more than a distillation of the distilling process. It layered immersive storytelling upon historical context upon a technologically advanced approach in order to craft...

When managing a complex, global brand, asset management can be as complex as supercomputing. Hassan Butt investigates the strategies behind brand asset management...

As the capital city and the country’s financial, media and professional service centre, London is sometimes accused of attracting a disproportionate amount of media coverage. However, where culture is concerned, the c...

Benchmarking the journeys brands make for almost a decade, the Transform Awards Europe should be a key date in every communicator and brand strategist’s calendar. In March this year, the Transform Awards Europe 2017 h...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...