The museums in Greenwich, London date back to two important moments in British history. The first was the first classical building to be constructed in the UK – the Queen’s House – crafted by Inigo Jones. The second m...
Articles
Opinion: How can an iconic brand rediscover the magic?
What makes a brand iconic? David Airey in his book, ‘Logo Design Love: A Guide to Creating Iconic Brand Identities,’ says in order to be called an icon, a brand must be “simple, distinctive, memorable and adaptable.”...
#TransformTuesday: 18 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Branding the search for intelligent life
In 1974, then-professor of astrology at Cornell University, Frank Drake, along with late astronomer Carl Sagan, composed a message consisting of 1,679 binary digits. Known as the Arecibo message - after the Arecibo ra...
Future-focused and flexible
With a share price that has increased to $10.28 and a strong financial standing among its peers, Dexus, an Australian property group, faced little brand recognition in the public eye. Looking to shift sector perceptio...
Modern and traditional melt into one in chocolate branding
Many things that were popular in the past, become so again decades later. That’s why once-trendy shoes shouldn’t be given away without a thought for the future. For British confectionery, beloved brands of the past of...
#TransformTuesday: 11 April
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Opinion: Masking brand appeal
Cycling masks are an unsexy solution to an unsexy problem. Rupert Faircliff of Brandcap asks how can cycling mask brands overcome various obstacles to create genuinely desirable products?...
Transform Awards Asia-Pacific 2017 now open for entries
Entering its fourth year, the Transform Awards Asia-Pacific opens for entries today with a programme set to build on the ongoing branding success of the region. Yet honouring brand prosperity in the Asia-Pacific regio...
Celebrating 50 years of Heinz Meanz Beanz
With roots stretching back to 1869 and its legacy the envy of competitors, global food brand Heinz enjoys widespread recognition in the canned foods space. While tomato ketchup is perhaps its most ubiquitous brand wor...