Situated in north London, between the terraced mews of Highgate and transport hubs of Kings Cross and Euston, sits Camden. Culturally significant with a famous art, music and nightlife scene, Camden has boasted some o...
Articles
Brand in action: Mastercard
Playing your cards right Who: Mastercard What: It’s iconic. It’s priceless. It’s Mastercard, only it’s no longer just a card. One of the world’s biggest and most well...
Place branding: Lagos, Nigeria
The Nigerian boomtown of Lagos located on the Gulf of Guinea is fast becoming the economic and cultural hub of west Africa. Has the city’s massive growth hindered its ability to develop a consistent, cohesive nation b...
Brand experience: Airbus Group
Airbus Group’s Experience Center is the highlight of its new Washington, D.C. office. The technology-driven space focuses on the key characteristic defining the brand – its connection to the sky. Brittany Golob examin...
Conference and awards recognise best in employer brand management
An organisation can guide and position its own reputation, but it does not own it. Ownership is bestowed to an organisation by its stakeholders – including its customers, investors, employees and prospective employees...
#TransformTuesday: 1 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Importance of the place brand
Once dubbed ‘nation branding’, marketing a specific area towards a target demographic has widened to encompasses places on every scale. From nation, to region, to city, and even individual building, successfully brand...
Peer perspectives: Ahold Delhaize
In July 2016, the $29bn merger of Ahold and Delhaize was signalled by the introduction of a new visual and corporate identity by FutureBrand. David Martin, Food retail and grocery sector brand expert and co-founder of...
Over the river and through the woods
Seamlessly integrating a massive parkland and popular business park through wayfinding and signage made the approach to materials a key consideration. Brittany Golob reports on Green Park’s brand...
A brand new start
As brand consultancies continue to lay the foundations for global ubiquity, the sweeping challenges of balancing brand architecture with burgeoning regional demands are fiercer now more than ever. Global creative agen...