An organisation can guide and position its own reputation, but it does not own it. Ownership is bestowed to an organisation by its stakeholders – including its customers, investors, employees and prospective employees...
Articles
#TransformTuesday: 1 November
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Importance of the place brand
Once dubbed ‘nation branding’, marketing a specific area towards a target demographic has widened to encompasses places on every scale. From nation, to region, to city, and even individual building, successfully brand...
Peer perspectives: Ahold Delhaize
In July 2016, the $29bn merger of Ahold and Delhaize was signalled by the introduction of a new visual and corporate identity by FutureBrand. David Martin, Food retail and grocery sector brand expert and co-founder of...
Over the river and through the woods
Seamlessly integrating a massive parkland and popular business park through wayfinding and signage made the approach to materials a key consideration. Brittany Golob reports on Green Park’s brand...
A brand new start
As brand consultancies continue to lay the foundations for global ubiquity, the sweeping challenges of balancing brand architecture with burgeoning regional demands are fiercer now more than ever. Global creative agen...
Remarkable rebrands recognised at Transform Awards North America
It was another standout year for rebranding and brand development in North America. Amid a changing industry, the ever-increasing needs of clients and an increasing amount of brand touchpoints and communications metho...
Rewind: Zeppelins
In what has become a byword for disaster, the Hindenburg Zeppelin’s crash over New Jersey became world news and tolled the death knell for the technology’s proliferation. Could the collapse of the Zeppelin’s popularit...
Brand profile: Crocs
Crocs shot to fame with the debut of its now-iconic resin-based clog in 2002. Fifteen years later, the company has evolved its design and brand to allow for a future focusing on its strengths, styles and values. Britt...
