In November 2013, the UK city of Kingston upon Hull, more commonly known as Hull, was bestowed the title of 2017 UK City of Culture. Some nominees, as well as the public at large, were surprised by the news. Yet this...
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A generation game
People born later than 2001 are likely to be more conservative than their generational predecessors, according to a new survey. Global brand consultancy, the Gild, has released, 'The Generation Study,' in whi...
#TransformTuesday: 4 October
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Shortlist for Transform Awards Asia-Pacific 2016 announced
The shortlist for the third annual Transform Awards Asia-Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region....
Pillars of strength
Whitworth University has revealed an updated logo, carried out by branding agency Phinney Bischoff, to reflect changing times while staying true to its Christian roots....
Guiding success
From the starting blocks of the most successful Paralympics ever, Libby Clegg ran her way to global prominence in London 2012. Since then, the British runner has taken her visual impairment to golden heights in Rio 20...
#TransformTuesday: 27 September
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Feeding the multitude
In a world where the swell of outsourced industries are at once matched by innovative branding and a burgeoning app-based economy, the public cloud has never had such a silver lining. With a host of marquee names cham...
Opinion: Lessons from heritage and challenger brands
What lessons can we learn from successful, heritage brands like Coke, and new players like BrewDog?, asks Christian Cook The most successful brands are not just about...
Aquarium creates splash underground
Aquatic pet brand Tetra recently teamed up with the Aquatic Design Centre to install a pop-up aquarium in London Underground’s Old Street Station....