Articles

Brand implementation specialists are the unsung heroes of the brand development journey, says Max Spiegelberg You will have heard of Lewis Hamilton.  You may know Seb...

The acquisition of Kraft Foods by H.J. Heinz, backed by Berkshire Hathaway and 3G Capital, in 2015 was one of the most costly acquisitions ever, and demonstrates the desirability of a strongly-branded business....

The ways in which people connect to each other and to their environments are fundamentally changing. The use of public spaces, dominance of mobile, social media, explosion of live events and other factors are affectin...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

There was a time when the world was compartmentalised – no more. There was a time when the roles of government were clear, the role of business was clear, the role of charities (as they were called) was clear....

Gumtree has grown to a considerable size on the legs of the brand it first launched with in 2000, but its fussy and out-of-date visual identity is no longer suitable for modern digital applications....

When a brand name takes on negative connotations, there’s not much that the organisation can do except weather the storm or change its name. For Minnesota-based non-p...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Media service, DW Pub, is merging its five distinct brands into just one, ResponseSource. This follows a period of rapid consolidation in the media services sector, i...

Could a rebrand or brand development strategy have saved GM’s Oldsmobile automotive brand? How?...