Articles

Less than a year after the appointment of a new CEO, Siemens started a brand revitalization process. Now, halfway through that journey, the brand team shares its progress with Andrew Thomas...

Employers and employees expect more, says Nicolas Mamier. A sense of purpose is crucial Companies in every sector are recognising a changed dynamic in the employer/em...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Taking flexible visual identities to the extreme, Britain’s Channel 4 has reimagined the role of television idents. Martin Grimer gives the Channel 4 brand refresh a big thumbs-up for its brave, surreal storytelling...

The IPO of Bayer spin-off, Covestro, was one of the biggest corporate launches this year, yet Kirsten Foster, executive director of strategy at Landor – who oversaw the creation of the Covestro brand – maintains that,...

Forecourt retail is a long-neglected sector, yet it has the potential to have an impact on the bottom line of fuel retailers. How can companies reinvigorate this sector with a focus on brand experience and design. Bri...

Sometimes, like a plant that outgrows its pot, a brand must adapt to accommodate changes to its products or sector. How do organisations faced with this challenge approach rebranding, renaming and repositioning. Emily...

Blind consistency is not necessarily conducive to diversity, says Phil Morley “If everyone is thinking alike, then somebody isn't thinking.” George S Patton I have a...

Independent charitable foundation, the Wellcome Trust, has created a sub-brand for a public engagement initiative around food, health and the planet. The Crunch brand is intended to inspire the UK to make nutrition a...

Measuring the success of your employer brand strategy could help with senior buy-in. Despite this, companies are largely failing to employ effective measurement in this area, says Ingrid Brown...