Articles

There are so many components to a successful brand strategy that it can be difficult for branding professionals to ensure that they are abreast of industry trends. Me...

Corporate shoe company Caleres looked to its heritage to pave the way into the future. Brittany Golob reports on the shoes, style and photo shoot of the new brand Whe...

For luxury brands, social media is less about consumer-oriented marketing than it is about building a brand and engaging audiences in a long- term brand experience. Brittany Golob examines social insights in the luxur...

Human resources faces a big question: how much does a company want or need a homogenous culture (and a rigid definition of it)? In one corner, there are the the cultu...

Kenco’s Coffee vs Gangs project, in the heart of Honduras, has reached its final stage. The scheme trained young people to become coffee farmers and business owners,...

In today's world, singular employee satisfaction isn't enough. Employee's seek emotional commitment and guidance throughout their journeys while employers expect everyone internally to be aligned to the company's vision and values....

The word ‘millennials’ is one that is often bandied about too readily among marketers, but grouping such a wide and diverse group of people under one term can be problematic....

The rebranding of the Football League will include a new name, English Football League. The new title, which will come into use at the conclusion of the current seaso...

On 8 November, the Boao Forum for Asia (BFA) Financial Cooperation Conference opened in London, convening more than 400 government, business and academic leaders from 22 Asian and European countries. Delegates shared...

How can you keep the spirit of a brand after an acquisition? Richard Silbermann explains Things that are important to us, such as cars, jewellery or other prized poss...