For a third year in a row, the Transform Awards ANZ has recognised the very best in branding from agencies and companies across the Australia-New Zealand region. Judged by an esteemed panel of experts, Transform award...
Articles
Smith+Village challenges industry clichés in rebranding Ridgeview Wine Estate
With the English wine company embarking on a new path of becoming a lifestyle brand – having been known as a producer throughout its 27-year history – it launched its new hospitality venue Rows & Vine. The agency’...
Kleenex tissue range refreshed by Hulsbosch
Designing the newly evolved facial tissues brand range on behalf of parent company Kimberly-Clark Australia, the strategic branding and design agency’s work aimed to enhance preference and engagement as a desirable do...
British agency Taxi Studio rebrands Celebrations as year-round treat
The Mars Wrigley brand sought the help of Taxi Studio to help deliver one of the biggest rebrands in its history. Attempting to finally move away from its strong Christmas connections, the confectionary brand now adop...
Eager Drinks rebrand challenges industry’s exaggerated health and freshness claims
London-based Ragged Edge was tasked with reflecting the shift in Eager Drinks’ business model of selling its range of eight juice drink products to general consumers, as well as bars. Opting to embrace the truth that...
R/GA Australia wins big at AGDA Design Awards 2022
The Australian Graphic Design Association, which exists to represent the country’s communication design industry, hosted its yearly design awards that capture the breadth of Australian design, from ‘Brand and Identity...
Transform Tuesday: 22 November
Here is our latest roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Genuine transformation requires genuine stakeholder engagement
Peta Quirk is the strategy partner and co-owner of independent strategic consultancy Brand Council. She argues that when it comes to tangible transformation, it’s critical to understand each of your stakeholders’ genu...
Winners announced for Transform Awards Asia 2022
Reflecting the very best work in brand strategy and development on the Asian continent, Transform magazine is proud to announce the winners of the Transform Awards Asia 2022. Judges rewarded projects for their flair a...
San Francisco public radio station KALW rebranded by COLLINS
With the Bay Area local radio station’s 80th anniversary fast approaching, it sought the help of COLLINS to design a new identity which could launch the brand forward into the next 80 years. Drawing inspiration from t...