Mark Rollinson, chairman of Abu Dhabi-based creative communications agency All About Brands, explores the history of branding and what it means for marketing today. B...
Articles
Why untethered brand design is the magic to creating customer-centric experiences
Rick Nugent, head of design and innovation at Omnia, discusses the importance of brand designers untethering themselves from everyday assumptions. So, another year… a...
TikTok sonic identity outperforms peers, new Kantar research shows
New research conducted by data analytics and brand consulting company Kantar has claimed that TikTok’s sonic logo has helped reinforce brand awareness and affinity. Launched in late 2022, the audio brand was created b...
Chuck Studios uses sound to differentiate Miller Genuine Draft
The Amsterdam-headquartered global creative production company sought to create a distinct ‘Culinary Identity’ for the Molson Coors beer brand. In doing so, it visually differentiated Miller by drawing inspiration fro...
The fear factor: Why brands dread change
Ibrahim Lahoud, strategy director at Dubai and Riyadh-based consultancy Brand Lounge, explains why brand owners may worry about adopting change as well as how brand experts can overcome these doubts....
Web3 in action: Skyne presents real-life cases of future-forward branding
Dennis de Rond, founder of international strategic branding and design firm Skyne, discusses the Web3 movement and how his agency successfully utilises these technologies for clients. Recently, at the Transform Awards...
Team GB rebranded ahead of Paris 2024 Olympics
As part of the British Olympic Association (BOA) hoping to grow the brand’s profile amongst fans of all ages and backgrounds, it turned to Bath-based branding and design agency Thisaway. The agency was not tasked with...
New Revvity brand positions biotech company as pioneer
Previously affiliated with PerkinElmer Inc., the life sciences and diagnostics spinoff brand was designed by global brand transformation company FutureBrand. The agency sought to position Revvity – whose name combines...
Shortlist announced for Transform Awards Nordics 2023
Returning for a fourth year, the Transform Awards Nordics remains the only awards programme in the region to celebrate the transformative power of brand strategy and design. Transform magazine is delighted to announce...
MEA brands discuss strategy and design at enthralling Brand Summit conference
From Atlantis to NEOM to PepsiCo, the Transform Brand Summit MEA offered unique insight into some of the biggest brands operating in the MEA region. Dedicated to exploring the ‘The transformative power of brand strate...