The very best work in rebranding and brand development was celebrated last night at the Transform Awards North America 2022. Hosted at the iconic Manhattan Penthouse, the winners of this year’s Transform Awards, who e...
Articles
The need for collective solutions in difficult times
Charlie Skinner, strategy director at Conran Design Group, explains why purpose is best seen as a way to unify first and drive profits second – and why some brands are still missing the point....
AIGA 2022: how do we design AI systems that incorporate the end user
During a panel discussion on the critical intersection of AI and design practice at AIGA Design Conference 2022, Helen Armstrong, professor of graphic and experience design at North Carolina State University, describe...
Initials CX rebrands leading British private taxi hire firm
Veezu, which leads the way in private hire technology in the UK, sought the help of London-based Initials CX to drive greater awareness and loyalty. The agency crafted a whole new brand identity, including a new brand...
Five minutes with Paul Worthington
Transform magazine caught up with Paul Worthington ahead of his talk at Brand New Conference, a two-day event on corporate and brand identity held this year in Austin, Texas. With vast experience in the field of brand...
BrandOpus refreshes Ponzi Vineyards’ visual identity following acquisition
Now owned by Groupe Bollinger, the winery sought the help of BrandOpus to design a new identity for its line of premium Laurelwood District AVA Pinot Noir and Chardonnay, Reserve Pinot Noir and Single Vineyard collect...
Acting up or barely acting?
Graham Sykes is the executive creative director at Landor & Fitch. He argues here that the days of brand tokenism are over, and that brands must step up and create genuine, positive change now....
World’s oldest youth club rebranded by Dragon Rouge
St Andrew’s Youth Club, which was founded over 150 years ago in London, sought to have its identity refreshed to allow it to serve the changing needs of its young community. Global branding agency Dragon Rouge did the...
Transform Awards ANZ 2022 shortlist announced
Transform magazine is proud to announce its Transform Awards ANZ shortlist for the third year. Even more exciting is the news that this will be the first time the awards programme has been held in-person in the Austra...
Shortlist announced for Transform Awards Asia 2022
Celebrating the transformative power of rebranding and brand development, the Transform Awards Asia remains the only awards programme in the region to recognise best practice in corporate, product and global brand dev...