Hosted on the day of the prestigious Transform Awards MEA in Dubai next month, The Transform Brand Summit promises to be an unmissable event. Delegates will have the unique opportunity to hear from and network with so...
Articles
Martin Guitar brand retuned by Coley Porter Bell
With Martin Guitar’s 200th anniversary approaching, the London and New York-based branding design agency was tasked with evolving and strategically repositioning the brand. Coley Porter Bell’s work involved the creati...
Five minutes with Jim Misener
Jim Misener, president at global brand consultancy 50,000feet, chats with Transform about how his agency creates brands for a digitally transforming world. I think it...
The Verdict: Lippincott’s rebranding of Nokia
The work Having remained largely untouched since the 1960s, Nokia hoped a logo redesign would show off the company’s new presence as a B2B tech innovation leader. Lippincott, the global brand strategy and design company, took on th...
Distilling the American spirit
The James B. Beam Distilling Company has embedded itself as the hallmark destination on the Kentucky Bourbon Trail through showcasing its family heritage. What clues does this give us about the future of US brands? Ja...
Free as a bird
Following the news that Elon Musk is set to stand down as Twitter CEO, could a rebrand be just what the social media firm needs? Transform gets the thoughts of experts in the brand and design community....
Norwich Castle receives ‘uncompromisingly simple’ rebrand
The entire design system, which was crafted by British design studio The Click, utilised squares as a means of providing a coherent brand format. Norwich Castle’s revised brand was designed to better support its ever-...
Brands for lives
Paul Docherty is the creative director at Skyne, Dubai. He discusses his agency’s projects with Sudanese brands Morouj and Al Farasha, and how they imbibe the unique culture of their home nation....
Five minutes with Kim Mickenberg
Transform sits down with VSA Partners’ executive creative director, Kim Mickenberg, to discuss her agency’s racial justice campaign with YWCA, a national nonprofit dedicated to eliminating racism and empowering women....
Tinnitus UK rebranded to spread greater awareness
The charity, which was formerly known as the British Tinnitus Association, aims to act as a key support network for those who live with the condition. London-based independent design and creative agency Missouri Creat...