In helping launch the Unilever-owned brand into the US market, international brand design agency JDO created premium-level pack designs along with a clear and ownable brand communication strategy. JDO’s work places ‘t...
Articles
Family (and friends) designs brand positioning and packaging for new Cafédirect coffee range
The British branding and packaging design specialist has continued its long-standing partnership with Cafédirect, the UK’s founding Fairtrade coffee brand. In designing the identity of its new roast and ground co...
Superunion designs new London Symphony Orchestra campaign
Ahead of a new LSO season at London’s Barbican Centre and LSO St Luke’s, the global brand and design consultancy’s work aimed to highlight individual musicians within the LSO and the connection they share with their c...
7UP unveils international rebrand
The visual refresh marks a major shakeup for the brand, whose identity had remained untouched for seven years Positioning itself as a brand which offers light relief...
What 1,000 CEOs say about purpose – and why activation is what matters most
Iago John, senior consultant at independent consultancy Brandpie, discusses the interesting results from Brandpie’s 2022 CEO Purpose Report, and how purpose now guides strategy....
Transform Awards MEA 2023 shortlist announced
The Transform Awards has proudly celebrated the transformative power of brand strategy, creativity and design in the Middle East and Africa for the past decade. Remaining the only awards programme in the region to do...
Nokia announces major rebrand by Lippincott
Having remained largely untouched since the 1960s, Nokia’s redesigned logo hopes to show off the company’s stature as a B2B tech innovation leader. Lippincott, the global brand strategy and design company, was respons...
Freedom and brands
Alex Clegg, co-founder of London-based independent brand studio Saboteur, discusses how addressing freedom may lead to building stronger brands. At Saboteur our missi...
The one thing that makes a branding agency stand out
Alex Blyth is the managing partner at PR agency Red Setter. He makes the case here that specialisation is the one sure way for brand agencies to make a splash. It’s h...
Transform Awards ANZ 2023 open for entries
Now in its fourth year, the Transform Awards ANZ is officially back. With entries now open for the 2023 edition of the awards programme, the region will once again be able to celebrate the transformative power of bran...