Angus Hyland is partner and creative director at global design consultancy Pentagram. He underlines the importance of logos to brands which, in recent times, may have been forgotten....
Articles
Annum Architects brand reimagined by Greenspace
The award-winning international architectural planning and design firm from Boston sought the help of Greenspace to rebrand and relaunch across all markets. The London-based agency was initially responsible for renami...
A kick-start for start-ups: good branding
Matteo Di Iorio, associate partner at Interstate Creative Partners, provides insight on how adopting a good strategy and a strong brand identity is crucial for start-ups....
Transform magazine all set for in-person judging in UAE and Saudi Arabia
Transform prides itself for attracting the best talent across the board to judge its awards programmes. This year’s Transform Awards MEA will be no different with a plethora of highly experienced experts from a variet...
Brands as acts of leadership
Christian Purser, CEO at Interbrand London, argues purpose (or brand leadership) should become a key consideration for brands seeking future success. This year, again...
Fresh Hydrafacial rebrand designed by Free The Birds
The global beauty brand, owned by BeautyHealth, sought the help of London-based Free The Birds to refresh its visual identity and brand architecture to help support its growth plans....
A new brand is like a newborn
Steve Hickson is executive creative director of Ensemble Studio, FleishmanHillard UK’s design and creative studio. He discusses how a flexible but consistent approach from creative agencies can help clients embrace a...
Transform Awards Asia 2023 open for entries
Celebrating the tenth year of the awards programme, Transform magazine is delighted to announce it is officially open for this year’s entries. For the past decade Transform Awards Asia has been the only awards program...
Vibrant Thrift+ identity designed by White Bear Studio
The mission of Thrift+ is to create a platform for consumers to buy and sell clothes in the circular economy, leading to a reduction in fashion waste. The London-based creative branding agency was tasked with pushing...
Using intent to navigate the complexities of brand communities
Mike Fantis, VP and managing partner at London-based DAC Group, explores the complexities of brand communities and explains how to match intention to the right community....