Ash Phillips and Miro Laflaga, founders of Montreal-based strategic design agency Six Cinquième, discuss the important role agencies play in helping companies think differently about their existence beyond profit...
Articles
Transform Awards North America 2022 shortlist announced
Transform magazine is proud its award programme is set to celebrate the transformative power of rebranding and brand development in the North America region for the eighth consecutive year....
BritCham Shanghai launches Best Emerging Talent Festival 2022
The Best Emerging Talent (BET) Festival seeks to celebrate emerging Chinese talent from the UK’s very best advertising, art and design courses, including from Loughborough University and The University of Edinburgh. H...
OLG partners with Creamery X to give Ontarians a taste of the millionaire life
Ontario Lottery and Gaming Corporation and LOTTO MAX’s limited-edition partnership with Toronto-based artisanal ice cream company, Creamery X, saw the creation of four unusual types of ice cream, each coming with a sc...
Pearlfisher refreshes Saudi-based confectionary brand Gandour
The agency’s redesign of Gandour’s design assets and touchpoints sought to bring a fresh face to the historic Middle Eastern brand by becoming more consumer facing. Pearlfisher’s work involved the evolution of the bra...
The death of equity: disposable branding
Gregg Lipman is the managing partner at New York-based CBX. He discusses here the use of the word ‘equity’ in the branding world and describes how his agency simplifies the concept....
Fellow Studio designs goodcarbon Capital’s identity
Goodcarbon Capital (GCC) develops and provides investment solutions for large-scale, environmentally friendly projects around the world. London-based branding agency Fellow Studio sought to breathe new life into the f...
CreativeRace revealed as Northern Trains’ lead creative agency
The UK’s second largest train operator, now branded as Northern, announced Leeds-based CreativeRace following a competitive tender. Rob Shaw, CreativeRace CEO, says,...
Five minutes with Jan Eumann
Jan Eumann, executive creative director at Wolff Olins in New York, chats with Transform about his favourite projects, his career abroad in Europe and the Middle East, and the three models which inform his design work...
Designing for good, change from the inside out
Amber Bonney is the founder and head of strategy at Melbourne-based The Edison Agency. She discusses the creation of her branding agency, how it remains committed to transforming and inspiring, and why it is worth emb...