Following a societal sea change in the US over the past decade, companies are taking lifestyle brands a step further by making them hyper-opinionated. A winning strategy or a whiny mess? Jack Cousins takes a closer lo...
Articles
Surprising Stories - your agency has more stories to tell than you think
Alex Blyth is the managing partner at PR agency Red Setter. He explains the exciting and innovative ways that agencies can garner media attention. “We don't have much...
Little Big Brands repositions Touchstone Pistachio Company
Having decided to become its own brand from once being a private label, Touchstone turned to New York-based branding and package design firm Little Big Brands to craft a new brand positioning. In developing the taglin...
The art of the standout
Will Miles is a copywriter at London-based independent creative agency bandstand. He discusses the difficulty modern brands have in our noisy world of standing out, before explaining solutions to this issue....
Transform Awards Europe 2023 winners announced
Having now been celebrating the transformative power of brand strategy and design across the continent for the past 14 years, Transform magazine is once again delighted to announce the winners of Transform Awards Euro...
Communicating a brand
Massimiliano Rottoli is the global director of RS PRO brand and data at industrial solutions firm RS Group. He discusses here the importance of effective communication for a brand’s long-term success, as he has seen a...
Kindness or mindless?
Pierre Berget is founder and creative director of Paris-based branding agency Be Dandy. He argues there's too much goodness in a world of bad eggs. If every brand wants to save the planet then they may end up bori...
FutureBrand refreshes Nesquik brand mascot
Having been reimagined for a digital future by the global brand transformation company, Quicky’s new purpose and role revolves around being an ally to parents and having an active voice in important topics, including...
Everland rejuvenates Synnøve brown cheese classics
In redesigning the packaging of Gudbrand and Fløtemys, classic brown cheeses by Norwegian dairy-maker Synnøve, Everland sought to highlight the brand’s heritage. Founded by female entrepreneur Synnøve F...
Miso Tasty redesigned by Hunt Hanson
The London-based brand design agency sought to highlight how cooks can make their meals mightier by using miso, a traditional Japanese seasoning. With Miso Tasty nearing its 10-year milestone, it sought the help of Hu...