Airband, which is set to relaunch this week, had its brand strategy and visual identity redesigned by independent creative agency The Corner. The project with the London-based agency was undertaken to reposition the b...
Articles
BNC 2022 stories: is it time to start your own practice?
Concluding the first day at the Brand New Conference 2022 in Austin, Texas, the founders of Brooklyn-based agency Porto Rocha, Leo Porto and Felipe Rocha, discuss their process of starting up a branding agency and the...
BNC 2022 stories: the creation of Center
At the Brand New Conference 2022 in Austin, Texas, Alex Center kicked off proceedings with a rip-roaring talk about his life as a designer. From once being a shy child growing up on Long Island, he would go on to foun...
‘Do the right thing’: how brands can improve the wellbeing of UK consumers
Phil Rowley, head of futures at OMG UK, explains how brands can play a fundamental role in boosting UK consumers' wellbeing. The UK is facing a mental health cris...
The cost-of-living crisis should be a wake-up call for brands
Mike Fantis, VP and managing partner at London-based DAC Group, argues brands should be doing more for local communities in the cost-of-living crisis, or risk damaging their reputation....
Make your digital customer journey a powerful tool in your brand building efforts
Ronald Griffin, Karl Cavalli-Björkman and Joachim Medalen of Nordic agency SEEN explain the benefits of video personalisation for brands, allowing them to reconnect with a disenfranchised modern audience....
Monotype releases ‘radiant and modern’ new Sans Serif typeface
Attempting to capture the spirit of early British grotesque typefaces with its playful terminals and lively curves, Touvlo was designed to be expressive. The typeface, considered suitable for comfortable reading and c...
Beware of the Dancing Bear
Principle Global’s brand strategy director, Adrian Pring, and managing director, Nicholas Griffin, believe everyone is looking to ‘digital’ as the way forward in brand experience. They see it as ‘an ingredient in the...
Ragged Edge rebrands nutrition programme Zoe ahead of UK rollout
A refreshed visual identity by the London-based branding agency aimed to create a brand which fundamentally changes how we think about food. Ragged Edge updated Zoe’s logo and created bespoke packaging in this global...
Karapincha receives ‘bold and sophisticated’ new brand identity
Designed by London-based creative agency Free The Birds, the Sri Lankan kitchen’s new brand identity and interior design sought to be aligned with expansion plans. The agency refreshed Karapincha’s logo design, create...