The range of BIC cosmetic-grade temporary tattoo markers were redesigned by international design agency JDO. The aim is that the new visual identity will break category conventions and invite young people to express t...
Articles
Simple reveals new daily booster serum branding
The Unilever-owned global skincare brand sought the help of British-based brand design agency Sunhouse to elevate its portfolio with a new range of products. The agency was responsible for the packaging design as well...
Transform Awards Nordics 2022 winners announced
Representing the best in corporate, product and global brand design and strategy, the Transform Awards celebrate excellence in rebranding and brand development from all around the world. Transform magazine is proud to...
The religion of transforming icons into iconic brands
Regent’s University London's Prof Jonathan A.J. Wilson, professor of brand strategy & culture, and Dr Lika Baghdasaryan, assistant professor of marketing and brand management, outline what an iconic brand look...
Southampton FC launches three kit design-inspired NFTs
Becoming the first-ever English Premier League club to launch an NFT of its kit designs, Southampton FC turned to London-based design and brand studio ShopTalk/DEPT to forge a strategy which focused on fan connection...
Gander designs old school visual identity for Pop Up Grocer
Pop Up Grocer, considered a ‘creativity and innovation hub for brands in the CPG space and beyond', sought the help of the Brooklyn-based design agency Gander to curate a visual rebrand that matches the company’s...
Democratising design: creating for colour vision deficiency (CVD)
Matt Hansen, senior designer at global branding agency Siegel+Gale, discusses how brands can design inclusively including colour vision deficiency (CVD). Design is a...
Danish cultural icon Tuborg receives brand refresh
British-based brand agency Robot Food’s work sought to unify and strengthen the brand world in order to find relevance for modern Danes. Driven by a brief of branding Tuborg to not just be for dads, the agency created...
Bring back the idiots
Lars Andersson is a senior planner at Swedish-based BANG Agency. He argues that agencies have lost their human touch, and in order to rekindle the magic, artists, or ‘idiots’, must be brought back to the fore....
SomeOne creates broader rebrand for British online retailer Very
The London-based branding agency sought to change perceptions of Very being a female-focussed fashion retailer by widening its attraction to a more digitally savvy audience. By distilling the identity down to its icon...