Joe Rogers is the co-founder and executive strategy director at Australian-based strategic brand and design agency The Contenders. He underlines the three trends in branding which may determine its future....
Articles
Global talent acquisition firm Cielo receives updated identity
Heavenly, a global brand consultancy, designed Cielo’s identity refresh in an attempt to position the firm as unique in its category. The agency created new values, narrative and messaging, visual, verbal and sonic id...
Fit for a queen
To mark Queen Margrethe II’s golden jubilee, the Royal House of Denmark and Wonderful Copenhagen commissioned Kontrapunkt to design a new logo that reflects and celebrates the monarch’s eclectic life. Elettra Scrivo r...
Yubi: shaking up banking in India
Philip Orwell is the founder and CEO of London-based brand agency venturethree. He explains how Yubi, a new corporate debt solution brand, meets a pressing need within the evolving Indian credit market....
Times new Roman
When Brand Lounge wanted to update its own visual identity, the Dubai-based agency had to reckon with the age-old question, quis custodiet ipsos custodes. Jack Cousins discovers who brands branding agencies...
Making it on the metaverse
What do brands need to about the metaverse’s current and future role in communications, customer connections, marketing and brand awareness? David Craik investigates...
Sky’s Syfy channel rebrand designed by in-house team
The British broadcaster’s science fiction channel rebrand seeks to evoke the 1980s with the addition of an AI character hosting the newly named ‘Sky Sci-Fi’. The brand’s in-house team, Sky Creative, was guided by its...
Survivors of Bereavement by Suicide brand to be redesigned
Creative agency Impero has been appointed by the organisation to build a brand which stands out in the charity sector. The news follows on from Survivors of Bereavement by Suicide (SoBS) celebrating its 30th anniversa...
What if Ritual was the future of brands?
Christophe Rolland is a freelance senior brand strategist and lecturer at the IED Istituto Europeo di Design in Milan, Italy and ISCOM Paris, France. He argues consumers still desire the sacred in their lives, and tha...
The story of Commodity
Vivek Bhatia, creative director at London-based ico Design, discusses how a confused fragrance brand became a modern American perfumery. Over the past decade, we’ve s...