Thomas Herman, co-founder and marketing director of creative agency, Path, explores how to construct a food brand that is as good for eyes as it is for appetite through a visually-led and coded strategy that creates d...
Articles
Notepad rebrands global engineering firm
Birmingham-based creative agency, Notepad, designed a new identity for global engineer firm CPW that could convey the company's experience and reputation whilst allowing it to stand out amongst competition....
Transform to recognise Young Contenders in European brand industry for fourth year
Transform's Young Contenders Europe recognises those making an outstanding contribution to the industry. Identifying the next generation of strategic, creative and innovative brand specialists, the awards will cel...
SMAKK designs new identity for oral care brand
Oral care brand, Otis, worked with branding and marketing agency, SMAKK, to design a new identity to the company in its mission to provide a more empathetic solution to teeth grinding while making night guards more af...
Branding - a dirty word that could clean up our planet
Ahead of the COP26 summit in Glasgow, Anj Joseph, strategy director at global brand design agency, Wolff Olins, offers some key brand communications tips for politicians interested in being part of the fight against...
StormBrands designs identity for Black in Business
Brand and design consultancy StormBrands worked with London Business School to create a visual identity and tone of voice for the school’s Black in Business club. The organisation aims to cultivate an environment that...
Design studio Fluoro creates new brand identity for community initiative BADU
London-based design studio, Fluoro, revealed a new brand identity for BADU, a community initiative which provides world guidance, mentorship and support through physical education, school programmes and local communit...
JDO revamps Holistic London’s identity
Design agency, JDO, rebranded Holistic London, an independent wellness brand on a mission to make fragrance better for all....
BrandOpus overhauls Moto identity to redefine travel rest stop experience
Moto Hospitality Ltd, the UK’s largest motorway service station operator, worked with global branding agency, BrandOpus, to develop a new brand identity in a move to transform’s the UK’s rest stop experience....
Why the best brands are setting the pace in the shift of culture
Fiona McNae, co-founder and CEO of cultural and creative consultancy, Space Doctors, writes that for brands to resonate with their audiences they need to stop trying to keep up with culture and instead, reframe their...