• Transform magazine
  • July 29, 2024

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Articles

Transform Tuesday: 5 October

TT 28 September Top

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

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Brightstar overhauls identity in global rebrand becoming Likewize

Likewize 1

Brightstar, a global company that offers protection against any technology disruption, worked with creative agency, SomeOne in London, to develop a comprehensive rebrand designed to showcase the growth of the organisa...

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DP World unveils new brand identity

TT 5 October DP World

Dubai-based logistics provider and supply chain company, DP World, unveiled a new visual identity and brand positioning. The new identity is centred around the concep...

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JDO rebrands Hennig-Olsen’s Krone-is ice cream brand

KRONE IS HENNIG OLSEN Top

Norwegian ice cream Hennig-Olsen worked with global design agency, JDO, to develop a contemporary new design for its classic ice cream, Krone-is....

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FTD new identity focuses on ‘more meaningful giving’

TT 5 October FTD

Floral brand, Florists’ Transworld Delivery (FTD), worked with branding agency, Base Studio New York, to launch a complete rebrand with the aim of focusing more on meaningful giving....

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Brand Architecture – Hanging it all together

Rkadrnka

Robin Kadrnka, brand planner at branding agency, Together Design, writes about the importance of having a solid brand architecture and the benefits it brings to companies and employees alike....

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BrandOpus designs new uniforms for Oscar Mayer

02 Om Pr Street Meat 4

Global brand agency, BrandOpus, designed new ‘hotdogger’ uniforms for Kraft Heinz-owned American meat and cold cut production company, Oscar Mayer....

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Ragged Edge designs new identity for UK stationary brand

Papier Productimage 02

London-based branding agency, Ragged Edge, designed a new brand identity for UK stationary brand, Papier. With the original identity designed on intuition alone, and the ambition to expand in the US, Papier needed a b...

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Brand value, measured in human capital

Duncan Shaw

Duncan Shaw, 
chief creative officer at brand design agency, Living Group New York, writes about the importance of human capital in business and how to achieve personalised B2H, or business to human, experience....

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Pentawards 2021 winners announced

1 2021 Diamond 001 Eminente Reserva Moët Hennessy ZRKW8HEVZQ68IP3 (4)

Packaging awards programme, Pentawards, announced its 2021 winners at a virtual gala ceremony. The top winning agencies include Supperstudio, Pearlfisher, Studio Maba...

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