Diageo India, owner of the Scotch Whisky brand, sought the help of London-based design agency Butterfly Cannon to appeal to the next generation of young, affluent Indians....
Articles
London-based agency Fellow Studio creates brand and visual identity for Mahn House
The premium candle company partnered with Fellow Studio, whose work was designed to show off Mahn House’s appreciation for traditional candle making methods. Creating a holistic brand identity which focused on the cra...
Five minutes with Nicolas Wozniak
Nicolas Wozniak, who specialises in brand environment and retail design in his role as president at Paris-based WIP Design, talks to Transform about the art of branding for retailers, and how clients’ tastes can chang...
Dragon Rouge develops full visual identity system for law firm Bird & Bird
With the partnership beginning in spring 2021, the ambition for international brand Bird & Bird was to have a significant update implemented across the whole brand. Global agency, Dragon Rouge, was tasked with tak...
Hidden depth – when big brands undergo subtle identity change
Jesse Swash, co-founder of London-based agency Design By Structure, explores how seemingly small changes within established brands, like BMW, can give us clues of the enormous changes which are to come in an industry....
Transform magazine reveals shortlist for Young Contenders Europe 2022
The awards, celebrating for a fourth year the rising stars of the European branding industry, will take place on 30 March at the Transform Awards Europe. Shortlisted candidates were assessed for their strategic, creat...
Transform Tuesday: 8 March
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Inaugural Transform Awards India 2022 shortlist announced
Recognising best practice in corporate, product and global brand development work, the shortlist for the first ever Transform Awards India demonstrates strong contenders in each of the 21 categories....
London-based agency Free The Birds unifies Sanofi cough brands’ visual identities
The recently rebranded multinational healthcare company has united the visual identity and packaging of its cough brands, Mucosolvan and Bisolvon. By updating the typography, iconography and layout, the aim is to ensu...
Design Bridge creates brand identity for Singaporean skyscraper
At 280m tall, CapitaSpring is the latest addition to the Singapore CBD skyline. Brought in by CapitaLand, global design agency Design Bridge created the marque, tagline, wayfinding and signage....