The London-based sonic branding agency opted for a harder edged sound with no lyrics, designed to enhance brand recall. Betway hopes its new sonic identity will create a unique feeling of ‘thrill and excitement’....
Articles
How to grow trust with down-to-earth farmers
Wendy Unger-Moore, international marketing director at Kramp, explains how she discovered that authenticity is the key to cut through with an agri-audience. If you’ve...
Dutch firm Verve rebrands highest valued African start-up
Flutterwave, a Nigerian-based fintech firm valued in the region of over $3bn, has had its brand identity reimagined by Verve. By adapting Flutterwave’s marque and developing a brand library, the agency attempted to en...
British sustainable food brand ChicP reveals new, bright packaging
The brand, which produces a variety of hummus and Veggie Bites, has released its new brand identity as part of its sixth anniversary celebrations. The changes are designed to echo with ChicP’s core values of creating...
Sibling Rivalry rejuvenates visual identity for American network company BET
BET, which aims to advance black culture and be a unified voice for the black community, has seen its first major brand evolution in its 42-year history thanks to the work of New York-based agency Sibling Rivalry....
FutureBrand Paris designs new corporate brand for Sanofi
Sanofi, the global healthcare company, has undergone a complete brand renewal. The aim is to adapt Sanofi’s brand perception of ‘big pharma’ to a modern healthcare company, seeking to “chase the miracles of science to...
Just Eat pips Intel to top SoundOut sonic logos UK list
The rankings, comprising 72 sonic brands, were based on appeal, perceived brand value, personality match and brand recognition. Online greeting card and gifting platform Moonpig also included within the top three....
Is your web challenge a symptom of a greater business opportunity?
Joanne Kerr and Paul Campbell, strategy partner and digital partner respectively at Brandpie, explain how digital thinking from the creation of a business can save a lot of time and money in the future....
This Way Up creates trendy new look for Finnish brand Panda Liquorice
The London-based creative agency, which works exclusively with healthy food and drink brands, refreshed the confectionary company’s identity by highlighting liquorice’s natural properties to younger consumers....
The intersection of sustainability and profit = brands
Luc Speisser, global chief innovation officer at Landor & Fitch, explains why getting consumers to believe in sustainability initiatives will elevate brand reputation and generate revenue. He shares five lessons f...