In an industry where there’s no shortage of innovation, what role can effective communication play in the mass adoption of sustainable fabrics? John Corleto strategist at Tokyo-based branding agency, Eat Creative, exp...
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Transform Tuesday: 29 June
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Living Group rebrands legal assistance non-profit organisation
International branding agency, Living Group, worked with Partners, a non-profit organisation based in New Jersey that provides legal assistance to the victims of domestic abuse, to develop a new brand identity....
Williams Murray Hamm and Identica join forces in new creative agency
Two design and branding agencies, Williams Murray Hamm (WMH) and Identica, have joined force to develop one new creative agency, WMH&I. Both agencies are part of...
Free the Birds develops new brand and packaging for Skin Therapy
Design and branding agency Free the Birds has created a new brand and packaging identity for Skin Therapy, a range of everyday skincare products from Kin, the sister company of British high-street retail chain wilco....
How to rescue B2B from indifference
Richard Buchanan, MD and co-founder of brand consultancy, The Clearing, explores how ‘B2B’ has become three of the most reviled initials around and exposes the secrets of how to properly execute B2B branding....
Häagen-Dazs launches the Häagen-Bar to support new ‘Love the Mix’ campaign
Luxury ice cream brand Häagen-Dazs has launched a new pop-up experience, ‘Häagen-Bar,’ which combine ice-cream and cocktails. The activation is part of the brand’s new campaign “Love the Mix”, that cel...
Five minutes with Mario Natarelli
Mario Natarelli, managing partner at NYC-based branding agency MBLM, speaks to Transform magazine about how he helped launch the agency and cultivate the concept of 'brand intimacy.' He expands on MBLM’s '...
Brandon designs packaging for new PizzaExpress grocery range
Branding agency Brandon has designed the packaging for the new grocery range of British restaurant-pizzeria chain, PizzaExpress. PizzaExpress wanted to provide consum...
1HQ research explores packaging’s effect on purchase of health brands
Global brand agency 1HQ have released a global survey exploring the different aspects of health, whether people’s perception of it has changed since the beginning of Covid-19 and how packaging effects people’s purchas...