Articles

Ash Banerjee, executive strategy director CEEMEA at branding agency Landor & Fitch, writes that for brand transformations to be meaningful and impactful, they must be data driven. Banerjee argues that a baseline o...

LA and Pakistan-based denim laundry, Star Fades International (SFI), worked with Guatemala-based design studio, Antara Studio, to create a new brand identity....

Branding company FutureBrand Australia has launched a new brand for global sports sponsorship platform, MyFavorito....

Hans Brouwer, CEO and founder of international creative music agency, MassiveMusic, speaks to Transform magazine about what the future of the agency has in store following its acquisition by music licensing platform S...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Creative agency DD London has developed the branding identity and packaging for new virus-protection brand, Vycel. Vycel Electrostatic Sprayer technology protects against viruses by delivering a positively charged wat...

Global branding agency, Superunion, and sustainable packaging brand, Notpla, have been awarded the Grand Prix in Design at this year’s Cannes Lions International Festival of Creativity, the yearly global event for tho...

Dried fruit brand Urban Fruit developed the first ever ‘wellbeing’ range in the dried fruit category, working with branding and packaging design agency Robot Food to design the new range's visual identity....

Creative company M&C Saatchi launched ‘Gogosoho,’ a new brand identity and a campaign for central London celebrating the small independent businesses of its Soho home....

Celebrating its 13-year history, the Transform Awards Europe has officially opened for 2022 entries. The awards is the only awards programme to celebrate the transformative power of brand strategy, creativity and desi...