After one of the toughest years for the travel industry, Expedia , one of the world's leading full-service travel brands, has announced a new direction in brand positioning in anticipation of the post-vaccination...
Articles
The Clearing help Marcus Rashford and Tom Kerridge call Full Time on child food poverty
Michelin-starred chef Tom Kerridge and Manchester United football player Marcus Rashford have teamed up to launch Full Time, an initiative aimed at ending food poverty through a video series that will teach lower inco...
Pearlfisher creates strategy and design for Hum by Colgate inspired by ‘sound of electric toothbrush’
International brand design agency Pearfisher created the strategy and design for the new electric toothbrush by Colgate, hum. The design was inspired by the ‘actual s...
Labbrand works with The Honest Company to create Chinese brand name
Global brand agency Labbrand worked with The Honest Company, an American consumer goods company founded by actress Jessica Alba, to create its Chinese brand name 恩怡诗 (ēn yí shī) when it entered the Chinese market...
Havas PR Middle East rebrands as Red Havas Middle East to broaden comms offering
Havas PR Middle East, the Dubai-based agency that covers luxury, lifestyle and corporate communications, has rebranded to Red Havas Middle East. The rebrand signals t...
Largest e-commerce investor rebrands to reflect ambitious growth plan
Clearbanc, the world’s largest e-commerce investor, has rebranded to Clearco and a $100M in new Series C equity funding to fuel the company’s ambitious growth plans....
Cheddar rebrands as Cheddar News
Cheddar, the digital-first news network focused on technology and innovation, has rebranded to Cheddar News and adopted a new tagline ‘look forward,’ which emphasise the network’s commitment to covering the next gener...
Frank Collective designs digital experience for chef Bobby Flay's new cat food brand
American chef and restaurant owner Bobby Flay worked with LA and NYC-based branding agency Frank Collective to design a cat food brand after Flay's pet, Nacho. Frank Collective helped Flay extend his existing bran...
BrandOpus ‘releases the aroma’ for Swedish coffee rebrand
With a rise in shoppers trading up from mainstream coffee at home, Swedish coffee brand Gevalia felt the need to create a more premium expression. To do so it worked with international branding agency BrandOpus to dev...
Tickety Boo Creative gives Superdrug own-brand deodorants bright makeover
Creative agency Tickety Boo Creative has redesigned Superdrug’s own brand male and female deodorant packaging to give greater shelf standout. Tickety Boo aimed to her...