The Transform Awards MEA have been celebrating the transformative power of branding and rebranding in the Middle East and Africa for the past eight years. Transform magazine is proud to announce the winners of the Tra...
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Transform Tuesday: 25 May
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Free The Birds rebrands medical skincare brand for daily-use cosmetics market
London-based creative agency Free The Birds worked with medical skincare brand Bepanthen to launch a new range of products for the daily management of dry skin. While...
Com Laude unveils fluid identity in brand refresh by Designhouse
UK-based domain services provider Com Laude Group worked with London-based creative agency Designhouse to develop a new approachable and fluid ‘client-shaped’ corporate brand identity with global appeal....
John Lobb rebrands to open its doors to new generation of luxury customer
Luxury British footwear brand, John Lobb, worked with international brand consultancy, Yonder Consulting, to develop a new brand identity that aims to appeal to the next generation of shoe connoisseurs and luxury cust...
Transform Awards MEA 2022 open for entries
The Transform Awards MEA, now in its ninth year, has opened for 2022 entries. The awards are the only awards programme celebrating the transformative power of brand strategy, creativity and design throughout the Midd...
Panera bread announces plans for new bakery-cafe design
Panera, a fast-casual restaurant chain in Canada and the U.S, worked with U.S branding agency ChangeUp to develop its new bakery-cafe restaurant design. The new restaurant focuses on enhanced digital capabilities, per...
B&B studio reimagines keto brand FATT with new branding
London-based creative agency B&B studio worked with keto brand FATT to reposition and redesign the brand as it looks to build on growing category awareness and expand its product portfolio. The rebrand builds on t...
Design: an escape for humans in times of hardships
Ahmad Al Saadi, managing director and co-founder of a creative and communications agency, Gulf Advertising in Business 'ADinB,' located in the UAE and France, writes about how design acts as a smart tool in re...
Interbrand launches new ‘inclusive design practice’
To celebrate Global Accessibility Awareness Day global brand agency Interbrand Group launched a dedicated inclusive design practice to pursue barrier-free brand experiences....