Articles

For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...

Thomas Herman, co-founder and marketing director of creative agency Path, speaks to Transform magazine about all things sustainable. Herman discusses the steps to follow to make sure a brand experience is effective ye...

Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Multinational oil and gas company Total has rebranded, adopting a new visual identity and renaming itself to TotalEnergies, with the aim of reflecting its shift to renewable energy....

Alex Clegg, co-founder of branding agency Saboteur, writes about the importance of change and evolution, particularly for branding agencies. He explores the radical changes Saboteur has implemented, taking the opportu...

Global branding agency FutureBrand worked with UK omnichannel retailer of technology products and service Dixons Carphone to deliver a fresh new logo and visual identity for its new Currys brand. The work aligns with...

London-based creative studio Accept & Proceed crafted the brand identity for BaseStack, a new esports enterprise created by student housing provider BaseCamp. Opening this summer in Łódź, Poland, BaseStack wi...

Creative agency Wunderman Thompson has partnered with six Asian Americans and Pacific Islanders (AAPI) artists to work on Outspoken By Design, a group art show celebrating, supporting and amplifying AAPI voices with t...

New York City-based branding studio Mucca created the new visual identity for Chora, a new Italian podcast and media company that strives to give voice to a wide range of authentic narratives, through an unconventiona...

International branding agency Studio Blackburn launched a design system for wayfinding, interior supergraphics, and connected digital interface at UCL’s School of Management at the heart of Canary Wharf in London....