Over the past decade we’ve seen a significant increase in brands using short-term activation advertising. However, this has led to a corresponding downturn in how effective advertising can be for a brand to build a st...
Articles
Principals designs identity and position for Drew Network Asia
Branding design agency Principals has created a visual identity for regional legal network, the Drew Network Asia (DNA). In March 2020, three well established South E...
U.S. data analytics company uses animated content to move brand forward
California-based data analytics company ThoughtSpot worked with Ohio-based creative group leftchannel to help translate the complicated narratives around business intelligence into clear and engaging animated content....
Citysuites unveils new website to support expansion
CitySuites, the luxury serviced apartments in the heart of Manchester City Centre, has unveiled a new website that supports its future ambitions of expanding the number of luxury residencies within the brand, starting...
1HQ Singapore designs new premium Carte D’or ice-cream range for SEA market
Singapore’s branch of global branding agency 1HQ worked with the brand team at Wall's to support the launch of a new premium Carte D’or ice-cream range for the SEA market. As one of Unilever’s biggest in-home prem...
Five minutes with Paul McDowall
Paul McDowall, co-founder of branding agency Clarkmcdowall, speaks to Transform magazine about the ins and outs of branding for Gen-Z, from the challenges encountered when branding for this generation, to the role dig...
Transform Tuesday: 27 April
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Energy drink introduces international platform as it accelerates global expansion
Energy drink brand, Rockstar, has unveiled an emboldened look and attitude to accompany its new international platform ‘Life is your stage.’ This marks the first major international effort for Rockstar since its acqui...
Grosvenor reveal new brand strategy for London destinations Mayfair and Belgravia
Grosvenor Britain & Ireland have unveiled a new brand strategy for the London destinations of Mayfair and Belgravia. Grosvenor Britain & Ireland worked with international branding agency SomeOne to provide a...
Despite its claims, Coca-Cola's redesign is anything but intuitive
Nir Wegrzyn, founding partner and CEO of global branding agency BrandOpus, writes about how, despite being sleek and elegant, Coca Cola's refreshed packaging design lacks in relativity and therefore fails to creat...