Brand consultancy Uniform revealed the new brand identity for global graphics technology company Chaos, which supports the company’s ambitions across the creative sector....
Articles
Travelport launches bold visual identity
For the first time in its history, worldwide travel retail platform Travelport, launched an end-to-end rebrand. Working with London-based creative agency Studio Parallel, it created a bold and distinctive new visual...
Major retailer in Bangladesh refreshes brand identity
One of Bangladesh’s leading lifestyle retailer Aarong refreshed its brand identity, with a vision to focus and grow its brand globally. Aarong’s brand was fragmented, with several logos being used concurrently, and in...
#NewBrandMonday: 1 March
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Owl Labs rebrand celebrates revolutionary tech
Immersive technology company Owl Labs launched a new brand and website, levelling up its brand presence to meet the sleek design of its Meeting Owl Pro. The company rose to prominence in the business and education la...
Ringnes brings ‘social’ packaging to locked down drinkers in Norway
Carlsberg-owned Norwegian beer brand Ringnes worked with London-based design and creative agency, Missouri Creative, to redesign its packaging making the transition to a more ‘social’ brand while upholding its Oslovia...
New Miller Genuine Draft recaptures ‘genuineness’ with brand refresh
Molson Coors Beverage Company has unveiled a new identity for ‘90s icon Miller Genuine Draft (MGD), famous for its cold-filtered process, to reinvigorate the brand. Working with global brand agency BrandOpus, MGD rest...
Big Exchange makes its mark on impact investing
The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...
Software company rebrands during pandemic
Covid-19 has accelerated growth in the tech and insurance industries at an unprecedented rate. Open GI, a software provider for insurance brokers, rebranded in the midst of the pandemic to better communicate with its...
#TransformTuesday: 23 February
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....