Articles

If people were shifting towards a greener and more eco-friendly future before Covid-19, the pandemic has just strengthened this move. Because of this, brands must now reevaluate their role in informing consumers'...

Now in its seventh year, the Transform Awards Middle East and Africa continue celebrating the transformative power of branding and rebranding across the region. This...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

For the first time in its 13-year history, the 2020 iteration of the United Nation’s Global Innovation Index, which provides detailed metrics about the innovation performance of 131 countries all over the world, inclu...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here is this week's newly launched brand! For more from #NewBrandMonday, follow @Transformsays on Twitter....

As consumers increasingly engage with their brands on a personal level and brands have unprecedented access to consumer buying behaviours, brand offers have become hyper-personalised. However as Sandeep Das, senior pa...