Articles

With Valentine’s Day around the corner, strong emotions are all around, and not just between people but also between brands. Despite not being humans, brands are created on and respond to everyday emotions, making it...

Hospitality and retail design agency UXUS launched ‘Luna’ a new interior design concept for McDonald’s that uses circular shapes to help bring people together and to symbolise inclusivity and unity. The new design lan...

Adam Hill, executive director at Brighton-based strategic creative agency Designate, speaks to Transform magazine about how the city inspires the company's work, how to create brand campaigns that capture the city...

In extensive research across the communication and marketing directors of more than 200 brands, brand language consultancy Schwa found that 46% of industry directors think brands have become soft in the pandemic, with...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

At this year's CES, the most influential tech event in the world, Samsung Electronics launched its new corporate brand sound, ‘The voyage.’ While Samsung had made...

Dragon Rouge and Sixième Son discuss their work for Petronas and examine value of audio branding and how it can improve an organisation's positioning Sonic b...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

The Transform Awards Asia, now in its eight year, has opened for 2021 entries. The Transform Awards Asia is the only awards programme celebrating the best in brand work in the region, benchmarking the work of small an...

Science-led global healthcare company GSK has work with independent brand and digital agency We Launch to develop a creative data visualisation work which offers a new way for audiences to engage with GSK’s innovation...