Articles

Global customer services software company Dixa worked with London-based agency Structure to refresh its brand and website. This has helped it to strengthen its proposition and elevate and align its visual identity wit...

The Almari Group, the world’s largest dairy company, worked with branding and design agency Lonsdale to reinforce its position as a regional leader through a meaningful new packaging design for its four product brands...

The Covid-19 effect, which has accelerated digital transformation trends like cloud-based tech and streaming, has reinforced the dominance of technology first brands. A report by Interbrand, ‘Connect in the decade of...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Fuel retailer Jet faced an uphill climb with regards to brand awareness and affinity. But, with a rebrand that rolled out just when drivers needed it most, it has capitalised on its strategic objectives. Brittany Golo...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Global mobility brand Kia, formerly known as Kia Motors, announced a new brand purpose and future strategy during a digital showcase event last week. The new identity is centred around the brand slogan ‘movement that...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Ant Cox, leader of Dragon Rouge London's strategy team, shares with Transform magazine what he thinks are the most important brand priorities for the difficult year ahead, from sustainability to digitalisation to...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....