Articles

With Covid-19 moving every aspect of the world online, digitalisation is soaring, and with it so are social media platforms. For brands, this means that engaging in a social-first approach is not just key to thriving,...

Dave Blendis, head of strategy at design consultancy Dixon Baxi, speaks to Transform magazine about how the changing attitudes and behaviours of audiences impact brands, what kind of effects social and political crisi...

Five years since it last held the top spot, Apple has overtaken Amazon and Google to reclaim the title of world’s most valuable brand by Brand Finance Global 500 2021 ranking, with an 87% value increase....

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

Paul Archer, managing director and founder of Duel, a brand advocacy platform that helps brands grow organically through word-of-mouth, speaks to Transform magazine about the steps brands must undertake to combat the...

Marcel Wijnen, new creative director of Sydney-Based creative agency Hulsbosch, speaks to Transform magazine about the role innovation and digitalisation play in future projects the agency will take on, the difference...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Mother Dirt is a unique biological skincare brand that uses Ammonia Oxidising Bacteria (AOB) to rebalance the skin microbiome. Mother Dirt worked with Smakk, a rebranding and marketing agency to refocus the brand iden...

Jenny Sagström, CEO and founder of Sköna, a B2B creative agency based in San Francisco and Stockholm, speaks to Transform magazine about the process of branding and designing tech companies, how to bring cre...

Charli Nordone, group creative director at brand language agency The Writer, speaks to Transform magazine about how having a distinctive tone of voice helps brands resonate with the right people and target a certain a...