Articles

Pfizer has deservedly been in the news for its production of one of the Covid-19 vaccines. Now, the pandemic is offering it a turning point in its corporate story, enabling it to rebuild its heritage into its brand co...

After a year of social and political upheaval, marked by economic uncertainty, brands have to ensure their purpose is at the heart of their communications. Elettra Scrivo examines the way major international brands ar...

For the seventh year, the Transform Awards is celebrating the best in rebranding and brand development with the launch of its 2021 call for entries in North America....

Here is this week's selection of rebrands from around the world, from Asian football to British media and Irish crystal. For more from #TransformTuesday, follow @Transformsays on Twitter....

After a successful inaugural programme celebrating the best in rebranding and brand development across the Nordics region, the Transform Awards Nordics is open once again for entries in it's 2021 programme. The wi...

Gourmend Foods The focus placed by food brands on...

Creating a brand to rival the world’s biggest technology companies takes guts, cash and ambition. Russia’s largest banking institution, Sberbank, will demonstrate all...

Charles Gadsdon, global director of growth at international music agency Massive Music, explores the ways in which marketers in the Gulf region are taking full advantage of the power of sonic identity to connect their...

Rob Steer, creative partner of creative studio Silk Pearce, speaks to Transform magazine about how long-established agencies need to evolve to reflect the changing landscape, the value of craftmanship within digital...

Swiss luxury watch manufacturer Rolex was voted as the UK’s number one consumer brand, moving four places up from 2019, while Microsoft has been ranked the number one Business Superbrand, knocking Apple from the winne...