Louise Kennedy, strategy director at creative design agency Brandon Consultants, speaks to Transform magazine about the issues around staying relevant and how brands can overcome that, the importance of understanding...
Articles
#NewBrandMonday: 9 November
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Five minutes with Rob Andrews
Rob Andrews, head of media at Ordnance Survey, UK's national mapping agency, shares with Transform magazine his experience leading the company's biggest ever brand repositioning to shift perception from 'p...
Five Minutes with Scott McCubbin
Scott McCubbin, associate director at Uniform, the agency behind the 2023 UCI World Cycling Championships brand strategy, speaks to Transform magazine about the process and most important elements behind creating a so...
Transform Awards ANZ announces shortlist
Transform magazine has long turned its sight on the excellent branding and creative work across Australia and New Zealand. Previously recognised as part of the Transform Awards Asia-Pacific, this year, the spotlight h...
#TransformTuesday: 3 November
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 2 November
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Paris tops New York as strongest tourism city brand
With the global Covid-19-induced lockdown, cities have had to compete more than ever before to build solid brands that will attract tourists. The ‘City Brand Baromete...
#TransformTuesday: 27 October
Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 26 October
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....