Articles

Robin Cordy, marketing director at NBS, formerly the National Building Specification, speaks to Transform magazine about how he has changed the brand and its positioning, transforming a staid information provider to a...

Transform Awards Asia has been celebrating the transformative power of branding and rebranding for the past seven years. Transform magazine is proud to announce the winners of the Transform Awards Asia 2020, which ref...

Joe Conrad, founder and CEO of design agency Cactus, speaks to Transform magazine about the distinctive aspects of the branding industry in Colorado. He discusses how much the state and the city of Denver influence th...

Paul Woods, CEO/CCO of global design consultancy Edenspiekermann, talks to Transform magazine about the design studio’s recent work re-thinking the user experience and artificial intelligence that drives today’s autom...

Fast food chain Subway is known globally for its sandwiches. But, its cookies – baked fresh in the store – have long been fan favourites. 
Now, Subway is doubling dow...

The free-from food revolution has fuelled countless new brands to offer vegan, vegetarian and food alternatives the world over. Those brands that helped pioneer the category may now, however, be lagging behind in term...

The undisputed king of Whoppers has undergone its first global rebrand in over two decades, including a new logo, packaging menu boards, and uniforms. The new identity is ‘mouth-watering, playfully irreverent and prou...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

There’s no doubt that 2020 has been a difficult year. Companies across Europe, large and small, have felt the impact of the Covid-19 pandemic. But, their creative and strategic excellence has shone through even the da...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....