Articles

Here is this week's newly launched brand! For more from #NewBrandMonday, follow @Transformsays on Twitter....

As consumers increasingly engage with their brands on a personal level and brands have unprecedented access to consumer buying behaviours, brand offers have become hyper-personalised. However as Sandeep Das, senior pa...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....

The World Energy Council has provided a forum for people in the energy sector for almost 100 years. But it felt it was time to continue to open up the debate to people beyond its sector. The newly created WE Talks pla...

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

While most brands seek to be more empathic to social change and global issues, many have struggled to respond effectively to recent events like Covid-19 and Black Lives Matter, new research shows....

The recent Gartner CMO survey put brand strategy back on top of marketers' agendas. But, as Richard Monturo founder and chief strategist of Monturo Marketing discovered, it’s still a little too soon to be celebrat...

Transform magazine speaks with creative director of creative agency SpecialGuest Lake Buckley about the opportunities and challenges young people face in the design space, and what it means to be a young woman making...

Bringing together design thinking, business leadership and technological acumen to create solutions to insurmountable problems, London-based creative studio Made Thought is focusing on responsibility and ethics in a c...

Here is this week's selection of rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....