Luxury bathroom fittings brand Brizo has launched its new range with an ornamental flourish. Its Invari Bath Collection combines Edwardian ornamental touches with modern craftsmanship, and so the brand acts more like...
Articles
#TransformTuesday: 7 January
Here is this week's selection of rebrands from around the world, from colourful, youth-targeted brands to corporate restructuring. For more from #TransformTuesday, follow @Transformsays...
Opinion: Why you can’t afford not to engage with disabled people
Ignoring disabled people in your marketing and communications means missing a multibillion-pound trick as Emma Gardner explains Including disabled people in your mark...
Opinion: The real meaning of inclusivity
If you are not thinking disability, you’re not really embracing diversity. In the first of a two-part series Emma Gardner looks at why including disabled people in your workforce and in your marketing is vital...
#TransformTuesday: 24 December
Here is this week's selection of rebrands from around the world, from Spanish transport companies to Belgian coffee brands. For more from #TransformTuesday, follow @Transformsays...
Shortlist announced for 2020 Transform Awards Europe
The 11th annual Transform Awards Europe shortlist represents the best in rebranding and brand development from across Europe. Shortlisted companies represent every sector and size of organisation, presenting a true be...
#TransformTuesday: 17 December
Here is this week's selection of rebrands from around the world, from British haircare to international marine engineers. For more from #TransformTuesday, follow @Transformsays...
Brand overhaul for Milwaukee Brewers
American baseball team the Milwaukee Brewers is celebrating its 50th anniversary with a complete branding overhaul, which makes its debut this month. The club is reti...
Opinion: What is the value of ownable shapes in confectionery?
Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...
Royal Salute fires off new look and expands collection
Scotch whisky specialist Chivas Brothers is rolling out a new edition to the its revamped Royal Salute 21-Year-Old Collection. Chivas used agency Boundless Brand Desi...