Here is this week's selection of rebrands from around the world, from premium cider to dairy products. For more from #TransformTuesday, follow @Transformsays on Twitter....
Articles
World’s first ‘Visual Search’ offering launched by UGC platform
TINT, a platform for turning user generated content (UGC) into trusted marketing campaigns, created the first ‘Visual Search,’ a technology which allows marketers to either search for ‘similar content’ from what they...
#NewBrandMonday: 15 June
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Sustainability: Not a Message, THE Message
With sustainability at the heart of social changes around the world, brands have been under increasing pressure to adopt echo-friendly ethos. Fredrik Jansson, chief Strategy & marketing/communications officer at...
Brand Personas and the Capacity for Personality Transformation
After delving into the idea of brand personas, creative director at DRPG Ryan Phillips explores the question 'can, and should, brands deliberately change their corporate personalities?'...
Olympics 2021: Could more brands follow in Puma’s footsteps?
Mark Caddle, partner at Withers & Rogers, writes about what the postponement of the Tokyo 2020 Olympics means for brands who are seeking new trade marks. Followin...
#TransformTuesday: 9 June
Here is this week's selection of rebrands from around the world, from fuel networks to data analytics to life care organisations. For more from #TransformTuesday, follow @Transformsays on Twitter....
#NewBrandMonday: 8 June
Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....
Transform launches 2021 Transform Awards Europe excellence in brand transformation
Quality rebrands and brand developments can be found in every city, region and country. Transform is committed to recognising this brand transformation all over the world, and it is proud to announce another year of T...
How can your brand provide opportunity through adversity?
William Morgan-Harrold, creative and brand development director at Jones and Palmer, writes about the principles brands must achieve to not only survive but thrive through hardship....