Articles

Emma Scott, chief executive of Beano Studios talks to Transform magazine about the ins and outs launching a kids' brand like Beano, from making it relatable to both kids and adults to the strategies used to target...

Transform magazine spent five minutes with Daniel Edmundson, strategy director at Gretel to learn about the rise of user-generated content and how it affects brands, how to keep a brand relevant and build engagement a...

James Paterson, creative director at B-Reel speaks to Transform magazine about how brands can still be relevant as consumer trust is declining, what role virtual and augmented reality will play in the creative industr...

Here's this week's selection of rebrands from around the world, from housing companies to online games. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

It may be a slow and staggered start, but stores around the world are beginning to dust off (and socially distance) their cash registers and reopen their doors to a facemasked audience of nervous shoppers, starved of any retail exp...

Here's this week's selection of rebrands from around the world, from product development firms to legal advisers to social care organisations. For more from #TransformTuesday, follow @Transformsays on Twitter....

Here are this week's selection of newly launched brands from around the world. For more from #NewBrandMonday, follow @Transformsays on Twitter....

Uli Reese, one of world’s foremost experts on audio brand management and global CMO at amp sound branding talks to Transform magazine about all the ins and outs of audio branding, from how a company can improve their...

Here's this week's selection of rebrands from around the world, meat snacks to rum manufacturers to mobile platforms. For more from #TransformTuesday, follow @Transformsays on Twitter....