• Transform magazine
  • July 20, 2024

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Articles

Lavazza takes Path to compostable coffee pods

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Italian coffee brand Lavazza has launched fully compostable coffee pods with packaging design by Path. It’s estimated that 20bn coffee pods are used a year – enough t...

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Insights: From Asia to beyond, through upstream creativity

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Asian brand owners are benefitting from an increasingly sophisticated understanding of the power of branding. Jolin Guan discusses changing approaches to creativity A...

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Five minutes with Amanda Jackson

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With experience in packaging and brand design in the free from category, Amanda Jackson shares her views on personality, taste and standout packaging How did your wor...

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Spotlight on Hollis

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Reinventing its brand for a broader business remit, international expansion and digital-readiness, Hollis introduced an adaptable, illustrative and very orange rebrand...

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#TransformTuesday: 19 November

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From conference hubs to business clubs, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

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Positioning and brand architecture of Disney+

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Three days ago, Disney+ – the much-anticipated streaming service offered by the entertainment powerhouse – launched in the US, Canada and the Netherlands. With rollouts still to come across Australia, New Zealand and...

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Insights: Building brands in the age of Asia

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The economic powerhouse of Asia is coming of age, heralding challenges and opportunities for brands that want a bigger piece of the action, Gareth Richardson writes....

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Facebook relaunches with new corporate identity

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Facebook has been in the midst of a crossfire over the past two years as it strives to recover from the privacy scandals surrounding the company. Its new corporate identity is a parent brand founded on empathy, devise...

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#TransformTuesday: 12 November

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From pink car hires to green straplines, here is our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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2019 Transform Awards North America: Best brand evolution

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Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Duquesne University Ath...

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