Here are the stories of the winners from the 2019 Transform Awards North America. To read more, click the link at the bottom of the page Gold: Urban Justice Center an...
Articles
Opinion: How can design be leveraged to achieve business objectives?
People have always been fascinated by design. Since the earliest humans splashed paintings of their daily lives onto cave walls, right through to Dieter Rams at Braun or Steve Jobs placing design at the core of Apple’...
#TransformTuesday: 5 November
From abstract waves to new names, here's our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...
Opinion: The wrong data or the wrong brains?
Brand owners are missing a trick by playing it safe with silver shoppers and our dysfunctional relationship with data is partly to blame, Antony Mayfield asserts “The...
Phillip Schofield fronts Craft Gin Club campaign
TV presenter and notorious gin guzzler Phillip Schofield kicked off his appointment as brand ambassador for Craft Gin Club with an online video that shows him kicking off like a diva....
PB Creative attempts to make Axe men go wild
PB Creative has designed the identity and packaging for male grooming brand Axe’s new Wild variant, which goes on sale in Europe this week. The Unilever brand, which...
Campaign to mobilise the youth vote launched
The Comms Lab appealed to agencies, individuals and brand owners to get behind the #ItsOurTime campaign this week to motivate the under-30s to use their vote at UK general election....
Opinion: Ooh la la, the Paris 2024 logo needs to be taken seriously
Alex Moulton mulls over whether the controversial marque can silence its critics At first glance the Paris 2024 logo is simple, clean, and emotive. And if ever there...
Shoppers want eco-friendly packaging study shows
Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not...
#TransformTuesday: 29 October
From abstract blocks to clapperboards, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....