Articles

Historic automobile manufacturer BMW has redesigned its logo for the first time in more than two decades. The new logo will represent the transparent mobility of the future....

At the judging sessions for this year’s Transform Awards Middle East and Africa, the judges had to determine who set the benchmark for excellence in rebranding and brand development. The difficult task saw the panel o...

This year’s Transform Awards Europe has set the benchmark for excellence in brand transformation. The 2020 winners demonstrate creative and strategic brilliance in rebranding and brand development....

Identifying the brand creative and strategy professionals with the most potential as young leaders, future leaders and standout talents is a rewarding experience for Transform magazine. But it also indicates a bright...

Here's this week's selection of rebrands from around the world, from New Zealand kiwis to mental health service providers. For more from #TransformTuesday, follow @Transformsays...

Naming a brand presents a challenge because it requires the uncovering of a brand truth. Pierre Nabhan writes about naming, relevance and expressing the heart of the brand. JoosNabhan is shortlisted at the Transform A...

The sprawling Asia-Pacific region reaches from the sands of Sydney to the high-rises of Shanghai, and everywhere between. The Transform Awards celebrates the best in rebranding and brand development across this region...

Companies in B2B industries have, in decades past, retained tired brands designed largely for a business audience. These have become outdated as digital communications has developed, meaning further touchpoints are re...

Abu Dhabi children’s channel Majid TV has undergone a rebrand courtesy of Art&Graft. The design studio was approached by Pentagram to work on the repositioning of...

Working with multi-stakeholder businesses can pose unique hurdles when undergoing a rebrand. Nick Thomson explores best practice in branding a partnership. Frank, Bright & Abel is shortlisted at the Transform Awar...