Hoodwink is an alcohol-free spirit that deploys classic cues from the craft gin industry combined with a bright, yellow visual identity to appeal to a young audience of drinkers who don’t necessarily want to drink alc...
Articles
Gunwharf Quays’ brand sails across the coastline in minimal colours
In order to reposition Portsmouth’s iconic Gunwharf Quays as a must-visit destination for customers and tourists, UK-based property group Landsec has turned to BrandCap to craft a compelling visual identity. The brand...
Sustainable futures: Iceland
One of the world’s most sustainable countries, Iceland has built that proposition into its place brand. Liam DeStefano examines the way the country’s tourism sector has been shaped around a sustainable proposition...
Brand in action: Dubai Airports
At the crossroads of the world, the Dubai Airports rebrands and launches a group-wide internal initiative to revolutionise travel through the hub location Who: Dubai...
#TransformTuesday: 6 August
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
BSA’s rebrand gives stammerers a voice
Stammering - or stuttering - is a relatively common speech problem characterised by unintentional repetitions and extensions of sounds, syllables, and silent pauses. It currently concerns about 700.000 people in the U...
Best city brands are authentic and unique on global scale, report shows
The best city brands make a difference with their authenticity and attract stakeholders from all around the world, standing out in brand consultancy Saffron’s ‘City Business Brand Barometer’ (CBBB). The report examine...
Emotional engagement is a gateway to innovation, survey shows
Consumers appraise tech brands for innovation when they feel a personal connection. A survey carried out by brand consultancy Brand Keys has revealed the underlying process behind innovation praise and brand loyalty,...
Nasa’s Artemis writes a new chapter in space programmes
Getting ready to take mankind back to the Moon by 2024, Nasa has unveiled a logo for the Artemis project, with the objective to send the first humans to Mars. As a tribute to the space organisation’s history and the M...
#TransformTuesday: 30 July
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...