Articles

Brand mascots – like this year's latest casualty, British Gas' Wilbur the penguin – are going the way of the dodo, but that's not entirely a bad thing, says George Roberts. How can brands embrace the masco...

Here's this week's selection of rebrands from around the world, from British non-profits to American publishers. For more from #TransformTuesday, follow @Transformsays...

Disruption fatigue could be the best thing that happens to us this coming decade, Nick Liddell asserts I went to school long before being disruptive was considered a...

Public broadcasting has made an impact on the US entertainment and media landscape since 1969. In time for its 50th anniversary, the Public Broadcasting Service (PBS) has unveiled a rebrand with new on-air assets and...

Here's this week's selection of rebrands from around the world, from Irish distillers to Ivy League educators. For more from #TransformTuesday, follow @Transformsays...

For the fifth year, the Employer Brand Management Awards is announcing its shortlist. After deliberation by a panel of expert judges, the shortlist has set a high standard for work in the attraction, engagement and re...

Brands can harness the power of recognition and exploit young people’s incessant desire for the new through clever use of limited editions Chantal Bordet and Emanuela Seminara say...

Shenzhen has scored the highest level of brand recognition in a new survey on developing Chinese cities. Oval Branding’s first Chinese City Branding Report surveyed 3...

The United Arab Emirates has launched its first brand identity, with a new logo, ‘Seven Lines’, designed to represent the seven emirates. The lines form the shape of...

Here's this week's selection of rebrands from around the world, from a UK children's charity to global management consultants. For more from #TransformTuesday, follow @Transformsays...