Articles

Memorable shapes and 3D brand touchpoints are key to the success of confectionery branding. How do iconic brands approach the brand and packaging decisions of the Christmas season?...

Scotch whisky specialist Chivas Brothers is rolling out a new edition to the its revamped Royal Salute 21-Year-Old Collection. Chivas used agency Boundless Brand Desi...

Google is the UK’s best place to work based on employee feedback, according to the 6th annual Best Places to Work list by job site Glassdoor. The tech giant, which is...

Premium batched cocktail supplier Tails Cocktails has been given a new look by Boundless Brand Design with an updated brand identity and packaging design. The revamp...

From food manufacturers to entertainment broadcasters, here is this week's selection of the latest rebrands. For more from #TransformTuesday, follow @Transformsays...

Crunchy Critters has called in Sherlock Studio to help Britons get the bug for eating worms with the aid of a brand and packaging overhaul. The UK’s longest establish...

London’s Museum of the Home – formerly known as the Geffrye Museum of the Home – has undergone a brand overhaul as it prepares to reopen in summer 2020 under its new identity....

Tasha Lenton is client director at media agency UM. She talks about brand authenticity and picking a purpose How can a brand earn authenticity over time? The word ‘ea...

US colour company Pantone has chosen 19-4052 Classic Blue for its colour of the year 2020 as a response to the fast pace of tech-driven modern living. Leatrice Eisema...

With an existing identity unable to capture the dynamism of its services, law firm Bristows needed a people-oriented brand to reposition and remain relevant in the field. Its new identity aimed to leverage the power o...