Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Articles
Reinvention and heritage retention in brand development at Cannes Lions
Reinventing a brand is not simply the process of crafting a new visual identity or audio brand or positioning strategy. Sometimes, reinvention – and transformation – requires a consideration of the company’s place in...
Valmarc rebrand innovates data intelligence with insight
Differentiation and identity are the new keywords in Valmarc’s 360-degrees rebrand, conceived to emphasise the company’s mission and the strength of its products....
LPAA rebrand introduces structural clarity and modernity
US-based firm Lamoreux Pagano Associates | Architects (LPAA) has announced a rebrand by Clockwork Design, introducing new clarity and a collaborative approach to evolve the old brand....
Purpose and passion pervade Cannes Lions programme and awards winners
While there has been an effort made in recent years at Cannes Lions to focus on creativity as a broad spectrum, rather than simply as a marketing output, there remains a distinct lack of representation of non-advertis...
#TransformTuesday: 18 June
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...
Firefox transforms to build privacy and customer focus into its identity
Firefox has announced a new logo for its existing range of products, from web browser to mobile apps, building its new identity on the importance of privacy for end consumers....
Fulham Palace’s new identity reveals time in layers of history
London’s Fulham Palace has a history going back thousands of years. Creative agency Design Culture has conceived a new brand identity to introduce it to the public, allowing the palace to move an important step toward...
Opinion: Employer branding in the gulf region
With the price of oil rebounding from $50 per barrel in 2016 to $64 per barrel now, and with 70% of the population under 30, young Saudis are still anxious about their future prospects. Considering 70% of working Saud...
#TransformTuesday: 11 June
Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...