• Transform magazine
  • November 27, 2024

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Articles

Shoppers want eco-friendly packaging study shows

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Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not...

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#TransformTuesday: 29 October

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From abstract blocks to clapperboards, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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Opinion: How branding is opening up rugby to the world

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Its new image is helping the game extend its reach beyond the traditional rugby-playing nations, argues Adam Savage. The Rugby World Cup in Japan is now in the later...

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Baby boomers want sexy brands and cool new products

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Forget foundation garments and walk-in bathtubs, the over 55s are attracted to sexy brands and over a third will buy into new products before the general population, separate studies published this week show....

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Paris 2024 logo receives mixed reception

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The 2024 Olympic and Paralympic Games logo, unveiled this week, depicts the Olympic flame within a gold medal and includes the lips and outline Marianne, the personification of the French Republic since 1789....

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#TransformTuesday: 22 October

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Here's our pick of the latest rebrands from around the world and from data to the Day of the Dead. For more from #TransformTuesday, follow @Transformsays....

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Five minutes with Tino Schaedler

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Tino Schaedler is chief design officer at Optimist, with experience with clients such as Google, Nike and Disney. He discusses branding and digital campaigns, and the importance of VR and immersive experiences in the...

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Facebook tumbles out of top 10 best global brands

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Tech brands take half the top 10 slots in Interbrand’s annual ranking of the world's most valuable brands, released today. Tech took the top four slots with Apple...

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#TransformTuesday: 15 October

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From blue tulips to breweries and breasts, here’s our pick of the latest rebrands. For more from #TransformTuesday, follow @Transformsays....

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Five minutes with Joel Davis

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Co-founder of tech agency Mighty Social, Joel Davis has experience working with companies that strive for differentiation in the digital era. He discusses future trends and opportunities....

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