Articles

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

The Transform Europe Awards is the definitive benchmark for rebranding and brand development. The winners at each year’s awards represent the best in class in brand design, strategy and implementation....

One of the world’s busiest airports repositions as a centre for culture, hospitality and entertainment. Dubai International Airport has unveiled a rebrand by design c...

Petbarn has partnered with Landor to design its rebrand, bringing the company closer to the furry friends at the heart of the brand. Specialty pet care retailer Petba...

Unicef has partnered with design consultancy Jones Knowles Ritchie to design Marble, a collective aiming to repurpose big data for the public good. The visual identity employs playful animations to simplify scientific...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Coca-Cola has entered the dimension of dark spirits with its first ever range of mixers, dubbed ‘Signature Mixers.’ After a decade-long rise in clear spirit consumpti...

Brand experience requires a multichannel, strategic approach to content, comms and branding. How can companies take a new approach to experience design? The well-docu...

Round Table’s rebrand looks at the origins of the company and blends them with modernity, using negative space and blackletter to present a fun and engaging identity....

Whisky brands have experienced a resurgence of popularity of late, with increased interest around the world and in emerging markets for the spirit, particularly in Asia. However, one of the key elements of the quality...